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A Month of Useful Marketing
One offer. One channel. A plan you can run.
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What you get
| File | Format | Size |
|---|---|---|
| a-month-of-useful-marketing.pdf | 4.0 MB | |
| working-sheets-a4.pdf | 101.3 KB | |
| working-sheets-us-letter.pdf | 100.7 KB | |
| a-month-of-useful-marketing-bundle.zip | ZIP | 3.5 MB |
| Pages | 25 pages | |
About this product
Create, run and review a manageable four-week marketing experiment.
Bring an offer you can actually deliver, a clear destination for interested people, and a realistic time allowance. This book helps an owner choose one primary channel, create useful material and learn from a small campaign. It is not a promise of leads or sales. The month is a planning container, not a deadline for business success. All businesses and campaign results in the examples are fictional.
INSIDE
- Give time a job
- Case brief: Market Day Signs
- The campaign, fully written
- Keep the next messages useful
- Practice: diagnose the tempting metric
- Model reasoning: relevance has a job
DOWNLOADS
- 25-page designed PDF guide with clickable contents and bookmarks.
- Eight reusable working sheets in both A4 and US Letter.
- ZIP containing all PDFs, quick-start instructions and editable text examples and working frames.
Worksheets are printable, not fillable. First edition, October 2026. AI-assisted original writing, design and illustration.
Contents
- A useful result, one decision at a time.
- Find the next useful page
- Make the month answer a question
- Check the destination first
- Choose a channel you can serve
- Give the buyer something to decide with
- Build one useful asset, then adapt it
- A four-week rhythm
- Follow the route, keep the counts
- Give time a job
- Case brief: Market Day Signs
- The campaign, fully written
- Keep the next messages useful
- Make measurement match the question
- A small result, read carefully
- Change something you can interpret
- Case adaptation: a local service
- Case adaptation: a physical product
- When the campaign is quiet
- Practice: diagnose the tempting metric
- Model reasoning: relevance has a job
- Close the month with a useful decision
- Your campaign desk
- Sources and edition notes
