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Item 1548

Make Your Offer Clear

The small-business copywriting studio

By Small Business Books

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Item 1548
Make Your Offer Clear, PDF and ZIP
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What you get

Files included with this product
FileFormatSize
make-your-offer-clear.pdfPDF4.6 MB
worksheets-a4.pdfPDF117.3 KB
worksheets-us-letter.pdfPDF116.3 KB
make-your-offer-clear-bundle.zipZIP4.0 MB
Pages40 pages

About this product

Turn one real offer into a clear product page and a purposeful email sequence.

Make Your Offer Clear is a 40-page copywriting studio for small-business owners, freelancers and makers. Work through six practical modules, then see the decisions applied to three original fictional businesses: a physical product, a defined service and a digital download.

INSIDE

  • Three detailed offer briefs and complete product or service pages.
  • Nine complete emails, with subjects, preview text and adaptation notes.
  • Annotated explanations of scope, headlines, proof, fit and next steps.
  • Three editing clinics: flawed drafts, your rewrite, model answers and the reasoning behind them.
  • A four-session working route, reader-check questions and a release checklist.

YOUR DOWNLOADS

  • The designed PDF guide with clickable contents and bookmarks.
  • The same 16 reusable working sheets in A4 and US Letter.
  • A ZIP bundle including all PDFs, quick-start instructions and COPY-STUDIO.txt: editable case copy and blank drafting frames for a text editor.

Worksheets are printable, not fillable forms. All teaching cases are fictional; no sales improvement is promised. Rebuilt edition, October 2026. AI-assisted original writing, design and illustration.

Contents

  1. Make something you can actually use.
  2. A workshop, not a pile of tips.
  3. Tide & Thread
  4. Patchwork Studio
  5. Market Day Signs
  6. Find the buying moment
  7. Choose the message that matters
  8. Build the page around decisions
  9. Write emails people can use
  10. Edit the thinking, then the words
  11. Finish a copy packet you can maintain
  12. Tide & Thread
  13. Patchwork Studio
  14. Market Day Signs
  15. The disappearing deliverable
  16. A cheerful but misleading button
  17. When a benefit outruns the facts
  18. Four sessions. One usable copy packet.
  19. Ask what they understand. Listen before explaining.
  20. Would the real offer keep this promise?
  21. Keep the useful work.