By Bookstorez · Updated
Good ebook pricing starts from the result the book gives the reader, then adjusts for its length, how specialist the subject is and what the reader would otherwise spend to get the same answer. Pick a starting price, check what you keep after the fee, and test. This guide gives you a four-step framework, starting prices by type of book and a worked example of what each sale leaves you.
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A simple framework for pricing an ebook
- Start from the result. Write down what the reader can do after reading: cook a week of dinners, pass an interview, fix a budget. The bigger and more specific that result, the more the book can ask.
- Adjust for the niche. A book for professionals, or on a narrow problem with few good answers, can carry a higher price than a general read. Readers pay more when the book is clearly about their exact situation.
- Adjust for length and depth. Length is a sign of depth, not a price by itself. A short book that solves one problem well can be worth more than a long one that wanders. Add worksheets, checklists or templates and the book does more work for the buyer.
- Check what you keep, then test. Work out what one sale leaves you, list the book, and change the price after you have seen how buyers respond.
How much should I charge for my ebook?
These are starting points to test, not what any book will sell for. Paid products on Bookstorez start at $3.
| Type of ebook | Typical shape | Starting price to test |
|---|---|---|
| Short guide or checklist | 10 to 25 pages, one problem | $3 to $7 |
| Practical ebook | 30 to 80 pages, a full how-to | $7 to $15 |
| In-depth or professional ebook | Specialist subject, worked examples | $15 to $30 |
| Ebook with workbook or templates | Book plus pages to fill in or reuse | $12 to $25 |
| Bundle of several ebooks | Two or more books on one theme | Less than the books bought one by one |
If you are unsure between two prices, start with the higher one. It is easier to run a coupon later than to raise a price buyers already know.
What you keep from each sale
On the Free plan the fee is 12% + 30¢ per sale, with card fees and tax handling included. Here is what that leaves you at a few prices:
| Price | Fee on Free | You keep |
|---|---|---|
| $3 | $0.66 | $2.34 |
| $7 | $1.14 | $5.86 |
| $12 | $1.74 | $10.26 |
| $20 | $2.70 | $17.30 |
Because part of the fee is fixed, the share you keep grows as the price rises. Try your own price in the fee calculator, which also shows the lower fee on Creator and Pro.
Signs your price needs another look
- People visit the product page but nobody buys: show more sample pages first, then try a lower price.
- Buyers say it was worth far more than they paid: try a higher price for new buyers.
- Questions keep coming about what is inside: the page, not the price, may be the problem. Add the contents list and page count.
Ways to test without guessing
- Change one thing at a time, and leave it long enough to see a pattern.
- Run a coupon for a launch week instead of lowering the listed price.
- Offer a bundle once you have two or three books, so a buyer can choose more for less each.
If you have not settled on the book yet, read ebook ideas and how long should an ebook be.
What selling on Bookstorez costs
Bookstorez is a global marketplace where creators sell ebooks, printables, planners, workbooks and templates, and buyers browse every seller's work in one catalogue. The Free plan has no monthly charge: 3 live products and 10 drafts, at 12% + 30¢ per sale with card fees and tax handling included. The fee is the same whether a buyer arrives through your own link or finds you in the catalogue.
Creator and Pro add featured weeks, which put your products in featured placements across the site, and more books a month from the built-in AI ebook generator. See every plan side by side.
Keep planning
Read digital products to sell, how to sell digital products, how to sell ebooks online or where to sell digital products for free.
Questions
- How do I price an ebook?
- Start from the result the book gives the reader, adjust for how specialist the subject is and how deep the book goes, check what you keep after the fee, then list it and test.
- How much should I charge for my ebook?
- Good prices to start testing are $3 to $7 for a short guide, $7 to $15 for a practical ebook and $15 to $30 for a specialist book. These are starting points, not market prices. Watch how buyers respond and adjust.
- Should an ebook be priced by page count?
- Not on its own. Price for the problem it solves. Length matters only because a deeper book usually solves more of the problem.
- What is the lowest price I can set on Bookstorez?
- Paid products start at $3. On the Free plan each sale costs 12% + 30¢, with card fees and tax handling included.
Make room for your work.
3 live products free · 12% + 30¢ a sale · tax and card fees included · paid monthly on the 15th, once $50 has cleared. Smaller balances carry over and are paid before waiting 90 days.
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