How to sell digital products on Pinterest

Why Pinterest suits digital products

People use Pinterest to plan: meals, weddings, classrooms, budgets, routines. Many arrive with a search in mind, and a pin can link straight to where they can buy. That makes it a natural fit for printables, planners and practical ebooks.

Digital products to sell on Pinterest

• Printables: trackers, chore charts, party games, wall art
• Planners: weekly, budget, meal and wedding planners
• Ebooks and guides on recipes, home, money, parenting and crafts
• Workbooks for learning and self-improvement
• Templates: Canva and Notion templates for small businesses and students

For more ideas, see digital products to sell.

How to set up Pinterest for selling

1. Use a business account. It is free, and gives you analytics on how your pins perform. You can convert a personal account.
2. Write a clear profile. Say what you make and who it is for, and add your Bookstorez storefront link.
3. Create five to ten boards named the way people search: "Printable meal planners", "Budget printables", "Homeschool worksheets".

Find the keywords buyers use

Type a topic into the Pinterest search bar and note the suggestions that appear. Those are the words people actually search for. Use them naturally in board names, pin titles and pin descriptions. Pinterest's own trends tool can also show what is rising in your topic.

Make pins that get clicked

• Go tall. A vertical image, around a 2:3 ratio, shows best in the feed.
• Show the product in use: a planner filled in, a printable on a desk, a page from the ebook.
• Add a short text line on the image that says what it is, readable on a phone.
• Write a title and description with your keywords and a plain sentence about who it helps.
• Link each pin to the product page, not just your shop, so buyers land on the thing they clicked.

Make several pins for each product with different images and wording. Each one is another way to be found.

Keep a steady rhythm

Pinning a little every week usually works better than a burst once a month. Save fresh pins for new products, and new pins for older products too. Check your analytics every few weeks and make more of what gets clicks.

Where the pins should lead

Every live product on Bookstorez has its own page, with your cover, sample pages, description and secure checkout, so a pin can link straight to it. Your storefront link shows everything you sell in one place, which suits your profile and boards. Buyers who arrive from Pinterest download straight after paying, and the fee is the same whether the buyer came from your pin or from the catalogue. Start selling on Bookstorez.

A few things to avoid

• Pins that show something the product does not include.
• Using other people's photos or designs.
• Sending every pin to your shop's front page instead of the product.

What selling on Bookstorez costs

Bookstorez is a global marketplace where creators sell ebooks, printables, planners, workbooks and templates, and buyers browse every seller's work in one catalogue. The Free plan has no monthly charge: 3 live products and 10 drafts, at 12% + 30¢ per sale with card fees and tax handling included. The fee is the same whether a buyer arrives through your own link or finds you in the catalogue.

Creator and Pro add featured weeks, which put your products in featured placements across the site, and more books a month from the built-in AI ebook generator. See every plan side by side.

Keep planning

Read digital products to sell, how to sell digital products, how to sell ebooks online or where to sell digital products for free.