By Bookstorez · Updated
To market digital products, start with a product page that answers every buyer's question, then send people to it from the places your buyers already spend time: social media, email and a marketplace catalogue. Repeat what works. This guide gives you a launch plan, a channel checklist and the tools Bookstorez gives you to bring buyers to your listings.
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Before launch: make the listing do the selling
Every other channel sends people to one page, so get that page right first.
- A title that says what it is and who it is for.
- A cover that reads at thumbnail size.
- Three or more sample pages, or previews of the finished result.
- What is in the download: format, page count, number of files.
- A price you have checked in the fee calculator.
Launch week: a plan you can follow
- Day 1: publish. The product gets its own page and a place in the Bookstorez catalogue, where buyers browse by category, topic and shop.
- Day 1: tell the people who already know you. Send your storefront link to your email list, your followers and anyone who asked for it.
- Days 2 to 5: post the inside. Share one useful page, tip or before-and-after a day, each with the link.
- Day 3: run a launch coupon. A short, honest offer gives people a reason to buy this week.
- Day 7: look at what happened. Which posts got clicks? Which questions came in? Fix the product page first.
How to promote digital products on social media
Pick one or two places where your buyers already are, rather than all of them. Show the product being used: a filled-in planner, a page from the ebook, a printable on a fridge. Teach something useful in every post, so it is worth reading even for people who never buy. Pinterest suits printables, planners and recipe books especially well; see how to sell digital products on Pinterest.
Email: the channel you own
An email list lets you tell interested people when something new is ready, without relying on any feed. Bookstorez does not share buyers' email addresses, so build your list with your own email tool and a free sign-up gift. How to build an email list walks through it.
How to market an ebook
- Share the contents list and a sample chapter.
- Turn each chapter into a short post or tip.
- Write a book for a reader you can describe, so you know where to find them.
- Ask early readers what they would tell a friend about it, and use their words (with their permission) on the page.
Marketplace discovery on Bookstorez
Bookstorez brings buyers to listings as well as you do:
- The catalogue. Every live product, on every plan, is listed where buyers browse.
- Featured weeks. Creator includes 1 a month and Pro 4. Each puts a product in a Featured row at the top of its category and topic pages, first in matching searches and on the home page's Featured shelf, for 7 days.
- Coupons. Free can run 1 coupon at a time, Creator 10 and Pro as many as you like.
The fee is the same whether the catalogue found the buyer or you did. See how selling on Bookstorez works.
Channel checklist
- Product page with samples, contents and format
- Storefront link in every social profile
- One or two social channels, posting what is inside
- Email sign-up with a free gift
- A launch coupon
- A featured week, if you are on Creator or Pro
- A review of results after seven days
What selling on Bookstorez costs
Bookstorez is a global marketplace where creators sell ebooks, printables, planners, workbooks and templates, and buyers browse every seller's work in one catalogue. The Free plan has no monthly charge: 3 live products and 10 drafts, at 12% + 30¢ per sale with card fees and tax handling included. The fee is the same whether a buyer arrives through your own link or finds you in the catalogue.
Creator and Pro add featured weeks, which put your products in featured placements across the site, and more books a month from the built-in AI ebook generator. See every plan side by side.
Keep planning
Read digital products to sell, how to sell digital products, how to sell ebooks online or where to sell digital products for free.
Questions
- How do I market digital products?
- Make a product page that shows what is inside, then send people to it from social media, email and a marketplace catalogue. Run a launch coupon and review what worked after a week.
- How do I promote digital products for free?
- Post useful pages and tips from the product with your link, build an email list with a free gift, and list on a marketplace such as Bookstorez, where every live product has a place in the catalogue.
- How do I market an ebook?
- Share the contents list and a sample chapter, turn chapters into short posts, and send readers to a product page with clear sample pages.
- What are featured weeks on Bookstorez?
- On Creator and Pro, a featured week puts a product in a Featured row on its category and topic pages, first in matching searches and on the home page's Featured shelf, for 7 days.
Make room for your work.
3 live products free · 12% + 30¢ a sale · tax and card fees included · paid monthly on the 15th, once $50 has cleared. Smaller balances carry over and are paid before waiting 90 days.
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